Ukuncika Kwabakhiqizi Ku-OnlyFans: Isibonelo Sokungabi Nokuzimela Ekhaya
Ukuncika Kwabakhiqizi Ku-OnlyFans: Isibonelo Sokungabi Nokuzimela Ekhaya
Nakuba abakhiqizi be-OnlyFans bengabizwa ngokuthi bangazimele, ucwaningo olusha lubonisa ukuthi baxhomeke kakhulu ku-algorithm yephulathini. U-Pierre Brasseur ubhala ukuthi lokhu kubizwa ngokuthi yi-total self-commodification, lapho abantu beqashela izinto zabo ezisemthethweni kodwa bengalawuli imininingwane noma imali.
Iphulathini le-OnlyFans libonakale njengesibonelo esicacile sokuthi abasebenzi base-digital bangancipha ngokwemali nangokuzimela nakuba bengabizwa ngokuthi bangazimele. Ucwaningo olusha olwenziwe u-Pierre Brasseur, isazi sezibalo e-Université Libre de Bruxelles, lubonisa ukuthi abakhiqizi (creators) basebenzisa izinto zabo ezisemthethweni kodwa baxhomeke kakhulu ku-algorithm yephulathini. Lokhu kubizwa ngokuthi yi-total self-commodification.
U-Brasseur ubhala kwincwadi yakhe entsha, "OnlyFans, le capitalisme du désir" (I-Capitalism ye-Desire), ukuthi abakhiqizi baphatha izinto zabo njengemikhiqizo. Nakuba bengaba namakhamera noma amagumbi abo, i-infrastructure ebalulekile—njengokuhwebelana kwemali, imininingwane yabasebenzisi, kanye ne-algorithm—ilawulwa yi-Fenix International, inkampani ehlela i-OnlyFans.
Ngaphambi kokubhaliswa noma ukukhokhelwa, abakhiqizi baziwa njengabazimele. Banomthwalo wemiklamo yonke: akukho ukukhokhelwa uma bengasebenzi, akukho insurances yokungasebenzi, futhi banomthwalo wokukhokha izibalo zabo. Kodwa-ke, baphinde bathole ingozi yokuhlaselwa ku-inthanethi (cyberstalking) nokushicilelwa kwemininingwane yabo yangasese.
I-OnlyFans ibambe isikhundla esiphakathi ekuthatheni izingxenye zimali. Ithatha i-20% yemali ngayinye ekhokhelwayo, kanti abakhiqizi bathola i-80%. Lokhu kuphansi kunezinkampani ezifana ne-Uber noma i-Airbnb, kodwa iphulathini lihlala linenzuzo enkulu. Ngonyaka ka-2024, inenzuzo engaphambi kwesibalo engama-$684 million, kanti ngo-2025 ibikezelwe ukuthi ingaba ngama-$715 million.
Lokhu kwenzeke ngoba i-Fenix International ayinayo imishini yayo. Iqasha izinsiza ze-inthanethi ku-Amazon. Ngakho-ke, abakhiqizi baphethe umthwalo wokusebenza nokukhathazeka, kanti inkampani ithola inzuzo enkulu ngokuthatha izingxenye zimali.
Ukuncika ku-algorithm kubalulekile. Uma umuntu engaphenduli ngokushesha noma engabi khona, angalahlekelwa yimali. Lokhu kwenza abakhiqizi baphila ngaphandle kokuphumula. Abaningi basebenzisa izikhungo zokusebenza (agencies) ukuze ziphendule imiyalezo. Ezinye izinkampani, njenge-Desirely eFrance, zisebenzisa i-artificial intelligence (AI) ukuphendula imiyalezo nokuthengisa okuqukethwe.
Abakhiqizi abaningi baphila ngaphansi kwesimo sokungaqiniseki. Abanawo amandla okuhlangana noma ukuhlanganisa amandla abo njengabasebenzi. Ngakho-ke, akukho ukunqoba okuqinile okwenzekile ngaphambi kokuthi kube nokuhluleka kwabanye abantu.
Ucwaningo lubonisa ukuthi abakhiqizi baphethe umthwalo wokusebenza okuningi. Baphatha izinto zabo njengemikhiqizo, kodwa bengalawuli imali noma indlela yokuthengisa. Lokhu kubeka umbuzo mayelana nokuncika kwabo ekubalulekeni.
(H.VanNiekerk--TPT)
